What Time Should you be Posting?

What Time Should you be Posting on Social Media?

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Here’s the short answer…there is NO one time for every account. A lot of people/so called gurus out there are claiming there is a specific time but please do not listen to these rumors, they are untrue. This is 110% dependent upon your personal insights. If you don’t have insights, make sure you’re a business account so you are able to dive deep into your analytics. You can upgrade to a business account through your settings for FREE! Your insights will tell you when your audience is online the most during each day of the week. Here’s how to find your peak times:

  1. Tap on your profile and head to your insights

  2. Tap on your audience

  3. Scroll down to the bottom where you will see most active times

  4. Tap through the days to see what time YOUR audience is at it’s peak

A few things to keep in mind when it comes to posting times and when to post. If you notice that your audience is starting to peak around 9 am but the actual peak happens between 12 and 6, you should post in-between the spike and the peak. This is because your audience is starting to warm up. So for this example, if these were your specific times, you would post at 10. You want to always post during this time because it allows your audience to see your content and stay engaged for a longer period of time!

I hope this helps. Please know that there is never going to be ONE time for everyone to post on social media, one magic number doesn’t exist. It is always dependent specially on that one accounts audience. Happy posting. 😉

Brandy Metcalf